![]() ![]() Individual stories are more powerful than organizational stories.Organizational/Corporate Stories (History). ![]() Put your best foot forward with an unforgettable story and leave the data in your back pocket. Remember that any data points should further support an emotional response, not the other way around. However, donors often ask for supporting data and it’s important to have it handy. While numbers are a great way to demonstrate impact, be conscientious of overusing them, as numbers do not inspire the giving spirit as well as stories can.There are a few common mistakes often used in the generation and production of stories. Your organizational impact spreads the spirit of giving by recruiting new donors and compelling your existing donors to continue to support, year after year. In comparison to other communication tools, the art and science of storytelling can truly demonstrate the impact of giving in transformative ways.Stories are the best way to demonstrate impact.If told the right way, your vault of stories will naturally invite others to become part of the bigger narrative. As a nonprofit, you have the power to capitalize upon the most impactful and emotive stories in your organization’s history. If a Superbowl ad can cause the waterworks, a story about your nonprofit’s impact has the same potential.Stories appeal to the emotions, moving people to action.Storytelling happens over dinner, coffee and even the most unexpected places because they are an easy and meaningful way to connect with others. Innately, humans are storytellers! Whether it be funny, sad, happy, or embarrassing, we love to tell stories.Unlike your favorite candy bar, stories are easy to share.According to “ The Science of Storytelling,” by Joshua VanDeBrake, “It causes the release of oxytocin and makes the audience place themselves into that character’s story, connecting on a deeper level.” Psychologically, our brains are wired to remember and respond to narrative. You can remember stories that someone told you years ago.Stories leave footprints on our hearts.Why is storytelling essential for nonprofits? ![]()
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